Case Study Below
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Background: Abu Dhabi Commercial Bank’s merchant services department is constantly on the lookout for new and improved ways to conduct merchant services. One such innovation that they created was a POS machine which they wanted to roll out across supermarkets in the UAE.
Challenge: Instructional videos are boring. Period.
Solution: Create video content that’s quirky, yet informative and does the job of educating the checkout cashiers on their mobile phones.
Design: Animated and playful graphics with ADCB brand colours.
Copy: I adopted a storytelling format that drew inspiration from everyday situations to tell lighthearted stories, while keeping the POS machine at the heart of it.
Core Message: ADCB POS machines can help you help your customers better.