I was raised on a healthy diet of Ogilvy and JWT advertising in Mumbai, India, before moving to Dubai in 2014 to work under Fadi Yaish at BBDO. Since then, I’ve had the privilege of collaborating with talented creatives from across the globe—Brazil, South Africa, Germany, Indonesia, the UK, Lebanon, and many others—on campaigns that resonate from India to Thailand and the UAE.
In my 15-year career, I’ve conceptualized and scripted brand and tactical campaigns for major brands such as MARS, Mercedes Benz, Hilton, Dodge Middle East, and Nissan Middle East, including their first regional brand campaign, #DefyOrdinary. I’ve also worked extensively with Abu Dhabi Commercial Bank (ADCB) on a variety of campaigns, from internal communications to product launches like the ADCB Millionaire Savings Account, ADCB Traveller Credit Card, ADCB Wealth Management, and ADCB Merchant Services, among others. My work has earned recognition, including awards at the EFFIEs, Dubai Lynx, Ad Stars, and Loeries, and I’ve represented India at the prestigious Young Lotus AdFest Awards.
As a Creative Copywriter, I thrive on bringing out the best in brands through thoughtful storytelling. I approach my work with humility, always seeking to uplift others rather than use them as stepping stones. My background in Financial Accounting and Customer Service gave me valuable corporate experience, allowing me to understand both the client and agency perspectives, which enhances my creative approach.
When crafting a campaign, I aim to uncover the tension behind the brief, using it not to provoke but to engage. For me, being provocative is about sparking curiosity—inviting the audience to dig deeper and connect with the story. At the heart of my work is a drive to create memorable, compelling narratives. For collabs and coffee conversations email savio.alva@gmail.com or dial +971551197811.
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