INTERACTIVE BANNERS
FACEBOOK COMPETITION
Background: The Camaro ZL1 was a muscle car that had left marques of the world of supercars staring down its exhaust at one of the toughest circuits in the world – the Nurburgring! It was being launched with 3 power modes in the Middle East.
Challenge: How do you entice people to test-drive?
Solution: Give them a taste of power on their private screens (Mobile phones/Tablets/Laptops)
Design: Sharp, modern, and bold. Bold images emphasized the car’s personality, while clean stark backgrounds provide a sense of metal and power.
Copy: Short, yet powerful, and easy-to-understand jargon-free and promo-free lingo.
Core message: This is the Car for sports car enthusiasts.